The present study examined the Influence of Youth's general perception towards use of sex appeal in advertisements on effectiveness of Advertisements using varying degree of intimacy between couple images as a tool for promotion. General Linear Model MANOVA was applied…

The purpose of the study is to analyse the challenges facing banks in managing credit in Zimbabwe in the wake of the multicurrency regime that was introduced in the year 2009. The study is relevant considering that banks have an…

The main purpose of this paper is to discuss the Philosophical concept of Collaborative Strategic Reading (CSR), in regard with its rationale and operational context of teaching reading. It also discusses a number of researches that have been done in…

Money laundering is the process by which large amount of illegally obtained money, from drug trafficking, terrorist activity or other serious crimes, is given the appearance of having originated from the Legitimate source. Money laundering has an adverse impact on…

It has been suggested that organizational citizenship behaviour (OCB) has an important impact on individual, group, and organizational outcomes. Because of its crucial role in facilitating performance and effectiveness, OCB has been investigated from various perspectives. However, very little attention…

This study examines the long-run and short-run effects of exchange rate on stock market development in Nigeria over 1985:12009:4 using the Johansen cointegration tests. A bi-variate model was specified and empirical results show a significant positive stock market performance to…

It has been observed that professional software employees retention become a challenge for software Industry in India as the attrition rate has been significantly increased in recent years. The main objectives of this paper assessment of Individual and Propel concern…

This study develops an inventory model to determine an optimal cycle time and optimal total annual profit for non-deteriorating items under permissible delay in payments. Mathematical models have been derived for obtaining the optimal cycle time and optimal price, so…

To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues…

The study is aimed at establishing suitable correlations amongst the variables of Emotional Labor. The study is fundamental and was conducted as a prelude to a major research work by considering a sample of 50 employees working in the services…