| Título: | Consumer’s Perception on General Banking Activities of Commercial Banks: A Study in the Banking Context of Bangladesh |
| Autores: |
Jebran, Jafirullah Khan Hossain, Md. Afzal |
| Fecha: | 2012-06-08 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues to find out consumers’ perception on general banking activities of a commercial bank. The paper provides an understanding of different factors that affect consumer perception on general activities of a bank. Here 3 factors are generated with the help of factor analysis. This sort of research is also helpful to find out consumer’s perception in different industries and organizations. Keyword: Factor analysis, General banking activities, Commercial banks |
| Idioma: | Inglés |
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