| Título: | Impact of Viewer's Perception on Effectiveness of Couple Image Sex Appeal Advertisements |
| Autores: |
Shanthi, P. Thiyagarajan, S. |
| Fecha: | 2012-01-25 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | The present study examined the Influence of Youth's general perception towards use of sex appeal in advertisements on effectiveness of Advertisements using varying degree of intimacy between couple images as a tool for promotion. General Linear Model MANOVA was applied and results indicate that perception influences the effectiveness of Advertisements at multivariate level. At univariate level the influence proved significant for Wild and Mild stimuli not for moderate appeal. Keywords: Perception, Couple Image sexual stimuli, Advertisement Recognition, Brand Recall, TV Advertisements. |
| Idioma: | Inglés |
1 | 6 Factors Influencing Jobs Satisfaction in Two Chinese Universities por Tian, Heng,Yu, Heyuan |
2 Ethics of Investment and the Social Responsibilities of the Islamic Banks por Mounira, ARAB,Gabanni, Abdul | 7 Entrepreneurial Competencies and Entrepreneurial Spirit in Japan por Wong, Hajimasi |
3 An Empirical Study on the Knowledge Sharing Behaviour among Employees in Small Enterprises por Vonartas, Alexander | 8 Necessity and Feasibility of Supervisory Management Style por Tu, Yiyuan,Zhuang, Tianhua |
4 | 9 The Intercultural Communication Theory and the Distributed Decision-Making por Muhammad, Siti |
5 A New Approach to Evaluate the Auditor Reporting Quality por Mohammed, Syed,Jubair, Abdullah | 10 |