The current study defines the effect of services provided by the insurers and its role in building customer attitude. Every business these days of cut throat competition need to focus on their customer to maintain themselves in the market. Moreover…

Today marketers are much interested in finding factors influencing attitude towards advertising. Past researches suggest that individuals use advertisement for three basis purposes viz. information seeking, entertainment, social expression and may influence attitude towards advertising. This research investigates the influence…

In the day to day business operations of the industry depend on the technology advancements, because of heavy competition between the industries such as manufacturing, sales, software development, etc. Hence a complete control is required for these business processes. This…

Ethnography is an in-depth study. In social science it has played a great role for understanding of human actions. Human reality is likely to be seen through ethnographic measurement. Human society is enlightened under the study of ethnography. It is…

This paper is an attempt to study the two stage flow shop scheduling problem in which the processing time and independent set up times of the jobs are associated with probabilities to minimize the rental cost under restrictive rental policy…

Service quality is becoming more crucial for banks to maintain their market shares. This study tries to identify the perception of customers of banks through the relationship of five factors along with the demographic characteristics of customers. A total of…

To cope up with the competitive and highly regulated banking sector, every bank is trying to put their focus on satisfying its customers. As a result consumers’ need is required to be found out. This research focuses on the issues…

The study is aimed at establishing suitable correlations amongst the variables of Emotional Labor. The study is fundamental and was conducted as a prelude to a major research work by considering a sample of 50 employees working in the services…

The purpose of this study was to assess the existing compensation management practices of selected companies as basis for development of compensation management program. This paper tests a hypothesis that there is no significant difference in the extent of use…

This is a study on Toyota automobile industry, especially on Toyota GB Plc. The work mainly focuses on the strengths and weaknesses as well as the company’s way of keeping competitive advantage. The purpose of the study is to explore…