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161.
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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management Damm, Raphael; Universidad Politécnica de Madrid - Rodríguez Monroy, Carlos; Universidad Politécnica de Madrid
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162.
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Higher education needs for the ICT Spanish market, Higher education needs for the ICT Spanish market, Higher education needs for the ICT Spanish market Llorens, Ariadna; Universitat Politècnica de Catalunya - Llinàs-Audet, Xavier; Universitat Politècnica de Catalunya - Ras, Antoni; Universitat Politècnica de Catalunya
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163.
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Zara: Imagen de marca internacional y debut en la venta online en Europa occidental, Zara: International brand image and fashion site launch in Western Europe, Zara: International brand image and fashion site launch in Western Europe Martínez Caraballo, Noemí; Universidad de Zaragoza
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164.
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Intangible assets in the internationalization of Spanish wineries: Directive and compared perception between family and non family businesses, Intangible assets in the internationalization of Spanish wineries: Directive and compared perception between family and non family businesses, Intangibles en la internacionalización de las bodegas españolas: Percepción directiva y comparada entre empresas familiares y no familiares Fuentes-Lombardo, Guadalupe; Universidad de Jaén - Fernández-Ortiz, Rubén; Universidad de La Rioja - Cano-Rubio, Miriam; Universidad de Jaén
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165.
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Research in operations management teaching: Trends and challenges, Research in operations management teaching: Trends and challenges, La investigación en docencia en dirección de operaciones: Tendencias y retos Medina-López, Carmen; Universidad de Sevilla - Alfalla-Luque, Rafaela; Universidad de Sevilla - Marin-Garcia, Juan A.; ROGLE. Departamento de Organización de Empresas. Universidad Politecnica Valencia
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166.
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The business prestige: A preliminary study based on interlocks within companies, El prestigi empresarial: Anàlisi a través de les conselleries creuades, The business prestige: A preliminary study based on interlocks within companies Sicilia, Carlos; Universitat Politècnica de Catalunya - Lordan, Oriol; Universitat Politècnica de Catalunya - Gonzalez-Prieto, David; Universitat Politècnica de Catalunya
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167.
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The productivity from a human perspective: Dimensions and factors, The productivity from a human perspective: Dimensions and factors, La productividad desde una perspectiva humana: Dimensiones y factores Cequea, Mirza Marvel; Universidad Politécnica de Madrid - Rodríguez Monroy, Carlos; Universidad Politécnica de Madrid - Núñez Bottini, Miguel Angel; UNEXPO
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168.
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Los intangibles del aceite de oliva como ventaja competitiva, Olive Oil intangibility for competitive advantage, Olive Oil intangibility for competitive advantage Ruiz Guerra, Ignacio; Universidad Complutense de Madrid - Martín López, Víctor Manuel; Caja Rural de Castilla-La Mancha - Molina Moreno, Valentín; Universidad de Granada
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169.
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Factors influencing a student's decision to pursue a communications degree in Spain, Factors influencing a student's decision to pursue a communications degree in Spain, Factors influencing a student's decision to pursue a communications degree in Spain Sierra Sánchez, Javier; Universitat Abat Oliba CEU
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170.
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El desarrollo de los recursos humanos a través del mentoring: El caso español, The human resources development through mentoring: The Spanish case, The human resources development through mentoring: The Spanish case Núñez-Cacho Utrilla, Pedro; Universidad de Jaén - Grande Torraleja, Félix Angel; Universidad de Jaén
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