| Marketing; consumer ethics | (1) |
| consumer ethics, idealism, relativism, Machiavellianism, Malaysia | (1) |
| country of origin, consumer orientation, brand identity, perceived product quality | (1) |
| customer lifetime value, customer profitability, non-financial values, customer relationship management | (1) |
| decoy effect, contextual effects, double decoy, cognitive effort | (1) |
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The effect of national brand image in the process of customer purchase decision, The effect of national brand image in the process of customer purchase decision, El efecto de la imagen de marca país en el proceso de decisión de compra del consumidor Lopes Da Silva, Elaine; Universidad Autónoma de Barcelona - Bravo Ibarra, Edna Rocío; Universitat Politècnica de Catalunya - Oliveira, Heloísa; Universitat Politècnica de Catalunya - Guzman Pedraza, Tulia; Universitat Politècnica de Catalunya
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The good, the bad and the ugly: The shifting ethical stance of Malaysian consumers, The good, the bad and the ugly: The shifting ethical stance of Malaysian consumers, The good, the bad and the ugly: The shifting ethical stance of Malaysian consumers Lau, Teck-Chai; Universiti Tunku Abdul Rahman
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Contextual effects and psychological features influencing decoy options: A review and research agenda, Contextual effects and psychological features influencing decoy options: A review and research agenda, Influencia de efectos contextuales y rasgos psicológicos sobre opciones señuelo: Revisión de la literatura y propuestas de investigación Gonzalez-Prieto, David; Univeristat Politècnica de Catalunya. BarcelonaTech - Lordan, Oriol; Univeristat Politècnica de Catalunya. BarcelonaTech
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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management Damm, Raphael; Universidad Politécnica de Madrid - Rodríguez Monroy, Carlos; Universidad Politécnica de Madrid
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