Colección: TEMAS
| Temas |
Cantidad |
| M31 | 4 |
| Marketing; consumer ethics | 1 |
| consumer ethics, idealism, relativism, Machiavellianism, Malaysia | 1 |
| country of origin, consumer orientation, brand identity, perceived product quality | 1 |
| customer lifetime value, customer profitability, non-financial values, customer relationship management | 1 |
| decoy effect, contextual effects, double decoy, cognitive effort | 1 |
| efecto decoy, efectos contextuales, doble decoy, fatiga cognitiva | 1 |
| imagen de marca país, “made in”, orientación del consumidor, identidad de marca, calidad percibida del producto | 1 |