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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management, A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management Damm, Raphael; Universidad Politécnica de Madrid - Rodríguez Monroy, Carlos; Universidad Politécnica de Madrid
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