This study investigated the attitude of private university students in Bangladesh towards internet. Results from the study indicated that students had positive attitudes toward using the Internet as a learning tool, adequate basic knowledge of the Internet, viewed Internet is…

This paper is designed to understand current status of marketing measurement and accountability against marketing investment in today's competitive scenario and what are the standard methods are available to measure marketing performance measurement in financial aspects, as well as paper…

The paper aims to investigate the relationship between corporate entrepreneurship and organizationallearning capability. A survey method was undertaken to collect data from 240 middle level managersworking in textile industry through convenience sampling method. Results indicate a positive andsignificant relationship between…

In recent years, rapid spread of mobile phones use in the developing countries is as a consequence ofthe introduction of prepaid cards and the fallen prices of mobile handsets. One of such uses is the useof mobile phones in financial…

Creativity and innovation are two important factors that organizations adopt to make themselves successfulor to adapt change. The area of creativity and innovation has been attracting the attention of managers andentrepreneurs since last decade. This area is still unexplored in…

Employee engagement has emerged as a popular organizational concept in recent years. It is the level ofcommitment and involvement of an employee towards the organization and its values. An engagedemployee is aware of business context, and works with colleagues to…

This article addresses the research question, what is the best method of consumer market segmentation. It deals with the issues that are already discussed by the researchers and also identifies the research gap for the further researches. It focuses on…

The purpose of this study is to examine the relationship between three distinct variables: gender, leadership style, and emotional intelligence. Two leadership styles were explored: transactional and transformational. No significant gender differences were found between either of the two. Emotional…

The existing literature has confessed that children have an influence on parent's buying decisions for a wide range of products. This study is based on survey approach and aims to examine the impact of children on parent's buying decisions regarding…

This paper deals with the application of quantifying lean manufacturing and its effectiveness in Japanese  automobile industry. Case studies were carried out on Japanese automobile industry on the application of lean production, regarding the Japanese approach to the Supply Chain…