| Título: | Current industry approaches towards Marketing ROI an Empirical study |
| Autores: |
Mishra, Saurabh Mishra, Madhvendra |
| Fecha: | 2011-10-21 |
| Publicador: | European Journal of Business and Management |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | This paper is designed to understand current status of marketing measurement and accountability against marketing investment in today's competitive scenario and what are the standard methods are available to measure marketing performance measurement in financial aspects, as well as paper suggests a process for developing links between promotional marketing and its financial outcome. Key words: ROI, Marketing Promotion, Metrics, Branding, BTL. |
| Idioma: | Inglés |
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