In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

Entre el método clásico y simbólico de desambiguación de sentidos (WSD) que utiliza representaciones semánticas profundas de oraciones y textos, y el método estadístico que utiliza información relativa a la co-ocurrencia de palabras, existe una tendencia reciente a usar métodos…

Unlike traditional approaches, new communicative trends disregard the role of word-formation mechanisms. They tend to focus on syntax and/or vocabulary without analyzing the mechanisms involved in the creation of lexical items. In this paper, based on the analysis of the…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

En este trabajo se describen algunas herramientas para la anotación de corpus orientadas al conocimiento pragmático. Entre estas herramientas se encuentra Cognos Toolkit: un conjunto de herramientas y aplicaciones que facilitan el análisis lingüístico, la anotación, formalización y gestión del…

Background: The objectives of this study were to examine experts’ views on: (1) public beliefs about food safety and food risk messages; (2) public concerns regarding food issues; (3) the role of food experts in risk communication. Methods: A web-based…