In recent times, Corporate Social Responsibility (CSR) has become an ever-increasing debatable topic of discussion among researchers and practitioners. But lack of a unified definition of CSR creates controversies at the conceptual levels of different of its stakeholders. It creates…

Brand personality is seen as the set of human characteristics associated with a brand. It carries the symbolic meaning of the brand. Whether it is a low or high involvement product, brand personality will definitely improve the consumer brand preference…

As the Ghanaian food sector continues to grow and with Ghanaian consumers perception for quality food been on the rise, the issue of customer satisfaction continues to engage the mind of academia and local restaurant managers. This research ascertained the…

The current study defines the effect of services provided by the insurers and its role in building customer attitude. Every business these days of cut throat competition need to focus on their customer to maintain themselves in the market. Moreover…

Today marketers are much interested in finding factors influencing attitude towards advertising. Past researches suggest that individuals use advertisement for three basis purposes viz. information seeking, entertainment, social expression and may influence attitude towards advertising. This research investigates the influence…

In the day to day business operations of the industry depend on the technology advancements, because of heavy competition between the industries such as manufacturing, sales, software development, etc. Hence a complete control is required for these business processes. This…

Ethnography is an in-depth study. In social science it has played a great role for understanding of human actions. Human reality is likely to be seen through ethnographic measurement. Human society is enlightened under the study of ethnography. It is…

This paper is an attempt to study the two stage flow shop scheduling problem in which the processing time and independent set up times of the jobs are associated with probabilities to minimize the rental cost under restrictive rental policy…

Service quality is becoming more crucial for banks to maintain their market shares. This study tries to identify the perception of customers of banks through the relationship of five factors along with the demographic characteristics of customers. A total of…

The labor force all around the world is becoming increasingly diverse. Thus, organizations that can manage employee diversity effectively gain a competitive advantage. In such organizations diversity training is a necessity. Diversity training helps managers understand and value individual differences…