Background: The objectives of this study were to examine experts’ views on: (1) public beliefs about food safety and food risk messages; (2) public concerns regarding food issues; (3) the role of food experts in risk communication. Methods: A web-based…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence…

This research presents the explanatory model of the process of reconstruction of the ʺsocial problemʺ of Intimate Partner Violence (I.P.V) in Spain during last five years, with special attention to the role of media in this process. Using a content…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

This paper presents the application of a real environment, a cyberjournal in the activities of students in Advertising and Public Relations at the University of Alicante, to develop powers and skills contained in the teaching guide for the subject Communication…

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

Los medios de comunicación en general, y la publicidad en particular, son considerados importantes agentes de socialización, incluso en temas relacionados con el género. No en vano el legislador se ha preocupado por la regulación de las imágenes de mujeres…

In Spain, with the recent adoption of the law of effective equality between women and men, one of the social responsibility policies recommended is to achieve their equal promotion in the different professional groups and categories. This policy would be…