This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant…

Due to the nature of the creative sector, which consists of a large number of SMEs and self-employed or part-time employees operating in complex and dynamic environment, the creative enterprises face a number of difficulties and are in need of…

The authors of this article established the goal to provide a research of the innovative knowledge usage situation in the practice, to analyse origin and concept of innovative knowledge, and to foresee the ways how to develop this phenomenon to…

The concept of interaction between systems of research, teaching and practical businesses in the context of knowledge- based economy and management are presented in the article. The article shows how the general trends of the global knowledge- based economy can…

Paper is based on the knowledge of the theory of transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their…

In contemporary financial market and scientific field of finance the demand for knowledge-based and software-supplied systems allowing investors and financial analysts to make proper and timely decisions is rising. The possible instrument for solving the problem of optimal portfolio formation…

Over the last decade, entrepreneurship education has been acknowledged by European governments as a promising way to improve the work insertion of young people and, at the same time, contribute to general purposes of social and economic welfare. Particularly, social…

The article presents the concept of creativity factors and the point of view on the directions of the analysis of creativity factors by different authors. It investigates the impact on the creativity of firm organizational factors and personal characteristics of…