In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

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Purpose: The open innovation paradigm is an alternative and/or complementary way to knowledge management processes in its various stages, questioning the basic assumptions where some of the technological innovation strategies and processes are based on. The new logic of innovation…

Purpose: The purpose of this work is to demonstrate the existence of a number of structural mechanisms that networks actors use to exert tacit power in the GMVNs. Design/methodology/approach: The analysis of the engine manufacturing aeronautical industry based on a…

 The goal of this paper is to review and analyze norms philosophically associated with the process of testimony and to investigate to what extent they are consistent with empirical knowledge supplied by cognitive science. Traditionally, the problem of testimony used…

En el presente trabajo pretendemos comentar y reflexionar sobre el concepto de Ciencia desarrollado por el Profesor Miguel Ángel Ciuro Caldani en su Artículo “Meditaciones acerca de la Ciencia Jurídica” y el elaborado por Mario Bunge en “La ciencia, su…

The knowledge imperfections should be considered when modeling complex problems. A solution is to develop a model that reduces the complexity and another option is to represent the imperfections: uncertainty, vagueness and incompleteness in the knowledge base. This paper proposes…

We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer…

In the information age, knowledge leads to profits, power and success. As an ancestor of data mining, machine learning has concerned itself with discovery of new knowledge on its own. This paper presents experiment results produced by genetic algorithms in…

This paper presents the application of a real environment, a cyberjournal in the activities of students in Advertising and Public Relations at the University of Alicante, to develop powers and skills contained in the teaching guide for the subject Communication…