In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…

En este trabajo se describen algunas herramientas para la anotación de corpus orientadas al conocimiento pragmático. Entre estas herramientas se encuentra Cognos Toolkit: un conjunto de herramientas y aplicaciones que facilitan el análisis lingüístico, la anotación, formalización y gestión del…

Este artículo describe la integración de ontologías en formato OWL como
fuentes de conocimiento externas de un sistema de diálogo. El presente trabajo se
centra en conseguir un agente que gestione cualquier ontología independientemente
del dominio y sin perder expresividad…

Este artículo presenta la aplicación de un sistema general de Extracción de Información desarrollado para extraer conocimiento conceptual y factual de textos al dominio específico de la biomedicina. El sistema, previamente desarrollado durante el proyecto KYOTO, está basado en reglas,…