Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

China’s growing economic importance has led to a significant increase in the volume of empirical research about business and management in this country during the last few years. This study reviews the 180 empirical papers focusing on the Chinese context…

The Chinese tourism sector is experiencing one of the highest levels of growth, to the extent that China is set to become the leading world power in tourism within the coming decade. Therefore, studying this important sector deserves particular attention.…

Over the last few years, a new generation of Chinese multinationals has set out to conquer global markets, featuring major international acquisitions that were unthinkable until very recently. This work seeks to analyze the nature of this emerging phenomenon, illustrating…

Purpose – In recent years, China and India have been experiencing a process of economic and social transformation that is unprecedented in recent human history. The consequences of the spectacular resurgence of these two Asian giants are profound and far-reaching,…

Purpose – The number of papers focusing on foreign companies doing business in China has increased significantly since the open-door policy came into effect in the late 1970s. Performance has been one of the most researched topics. This paper aims…

Introducción: En la actualidad disponemos de un amplio abanico de captores del fósforo (CF), pero sabemos poco acerca de las preferencias de los pacientes y de su repercusión sobre el cumplimiento del tratamiento y el control de los niveles de…

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…

En el marco de la traducción automática árabe-inglés, el enfoque pseudointerlingüístico de UniArab ha logrado, incluso con oraciones simples, mejores resultados que los traductores automáticos basados en modelos estadísticos. El éxito de UniArab se cimienta en el modelo funcional de…

El presente trabajo muestra la evaluación cuantitativa y cualitativa de un grupo de analizadores de constituyentes y de dependencias con el objetivo de ser usados en el desarrollo de una métrica automática basada en conocimiento para evaluar la salida de…