| Título: | International expansion of Chinese multinationals: the new challenge of globalization |
| Autores: |
Quer Ramón, Diego Claver Cortés, Enrique Rienda García, Laura |
| Fecha: |
2012-04-24 2012-04-24 2010 |
| Publicador: | RUA Docencia |
| Fuente: |
 |
| Tipo: | info:eu-repo/semantics/bookPart |
| Tema: |
Chinese MNEs International expansion Organización de Empresas |
| Descripción: | Over the last few years, a new generation of Chinese multinationals has set out to conquer global markets, featuring major international acquisitions that were unthinkable until very recently. This work seeks to analyze the nature of this emerging phenomenon, illustrating the reasons behind the international expansion of Chinese multinationals, the factors that facilitate and hinder this process, the entry modes that they use and the strategic implications for Western companies of their sudden arrival on the new world stage. |
| Idioma: | Inglés |
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