Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

Introducción: En la actualidad disponemos de un amplio abanico de captores del fósforo (CF), pero sabemos poco acerca de las preferencias de los pacientes y de su repercusión sobre el cumplimiento del tratamiento y el control de los niveles de…

The production planning radiofó-nica is essential to achieve greater impact ofmessages. This article explains a way to design-NAR program or radio spot, which can be transmitted in a cultural station as presetUniversity of Costa Rica, or commercial. Itstresses the importance…

The body language is a disciplinethat gives humans the ability to communicate feelings, moods, emotions, knowledge and feelings creatively and referring to the opinion of the man andwomen. Lets spontaneously manifest itselfline from the body of knowledge in an individual…

El objetivo de KNOW2 es avanzar en el desarrollo de un entorno integrado que permita la implantación a bajo coste de portales verticales de acceso a la información para dominios concretos. El proyecto tiene una duración de tres años y…

Background: The objectives of this study were to examine experts’ views on: (1) public beliefs about food safety and food risk messages; (2) public concerns regarding food issues; (3) the role of food experts in risk communication. Methods: A web-based…

The knowledge imperfections should be considered when modeling complex problems. A solution is to develop a model that reduces the complexity and another option is to represent the imperfections: uncertainty, vagueness and incompleteness in the knowledge base. This paper proposes…

We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer…

In the information age, knowledge leads to profits, power and success. As an ancestor of data mining, machine learning has concerned itself with discovery of new knowledge on its own. This paper presents experiment results produced by genetic algorithms in…

The Chinese tourism sector is experiencing one of the highest levels of growth, to the extent that China is set to become the leading world power in tourism within the coming decade. Therefore, studying this important sector deserves particular attention.…