Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

The Chinese tourism sector is experiencing one of the highest levels of growth, to the extent that China is set to become the leading world power in tourism within the coming decade. Therefore, studying this important sector deserves particular attention.…

Over the last few years, a new generation of Chinese multinationals has set out to conquer global markets, featuring major international acquisitions that were unthinkable until very recently. This work seeks to analyze the nature of this emerging phenomenon, illustrating…

Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it should aim to provide studies of universal accessibility with a…

Purpose – In recent years, China and India have been experiencing a process of economic and social transformation that is unprecedented in recent human history. The consequences of the spectacular resurgence of these two Asian giants are profound and far-reaching,…

Purpose – The number of papers focusing on foreign companies doing business in China has increased significantly since the open-door policy came into effect in the late 1970s. Performance has been one of the most researched topics. This paper aims…

Cuestionario empleado en el estudio sobre uso, conocimiento y percepción de Internet en la vida cotidiana de los estudiantes; este cuestionario ha sido empleado con alumnos con diferentes perfiles (edad y estudios) y de diferentes países., Questionnaire used in the…

El proyecto KNOW pretende añadir significado, conocimiento y razonamiento a las tecnologías actuales de Procesamiento del Lenguaje Natural., The KNOW project aims to add meaning, knowledge and reasoning to current Natural Language Processing technologies., TIN2006-15049-C03.

The development of certain skills such as independent learning, oral and written communication, or teamwork, as a result of taking certain modules, is a relevant aspect when it comes to the integration of the students into the labour market, as…

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…