In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

This paper presents the application of a real environment, a cyberjournal in the activities of students in Advertising and Public Relations at the University of Alicante, to develop powers and skills contained in the teaching guide for the subject Communication…

Tesis doctoral en Informática realizada por Montse Cuadros y dirigida por Dr. Lluís Padró y Dr. German Rigau. La defensa de la tesis fue en la facultad de Informática de la Universitat Politècnica de Catalunya el día 22 de noviembre…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

This research provides a case study of a niche market in Marina Alta and Marina Baja counties located on the coast of the province of Alicante, Spain. These counties attract foreign residents from Germany, United Kingdom, and Scandinavia who are…

Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it should aim to provide studies of universal accessibility with a…

The link between quality management and environmental management systems and firm performance has traditionally been an important topic in the operations management literature. However, only few studies have jointly analysed these two management systems. In this respect, no conclusive results…

Los medios de comunicación en general, y la publicidad en particular, son considerados importantes agentes de socialización, incluso en temas relacionados con el género. No en vano el legislador se ha preocupado por la regulación de las imágenes de mujeres…

The development of certain skills such as independent learning, oral and written communication, or teamwork, as a result of taking certain modules, is a relevant aspect when it comes to the integration of the students into the labour market, as…

The main goal of the present study is to determine whether or not there are differences between Spanish and exchange students when it comes to acquiring several transferable skills. There is an increasing number of international students in our classrooms.…