| Título: | Radioactive Beef Scare and Alarmed Housewives: Narrativizing Fear in "Wide-show" Crisis News |
| Autores: | Ho, Michelle Hui Shan; University of Tokyo |
| Fecha: | 2013-08-06 |
| Publicador: | Asia Journal of Global Studies |
| Fuente: |
 |
| Tipo: |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| Tema: | No aplica |
| Descripción: | Months after the 2011 Tohoku earthquake, issues related to nuclear radiation contaminating food in Japan emerged. How have the Japanese media narrativized such food-related health issues as fear? What potential influence does this have on the Japanese mothers and wives typically tasked with preparing food for their families? Seen in the context of Japanese infotainment television programs focusing on consumer issues, health, and lifestyles, this paper will examine representations of the recent "beef scare" in one morning "wide-show" program, Sukkiri!!. I argue that these representations are essentially gendered, as the "wide-show" genre targets a middle-aged, female audience. Applying Barthes' notion of myth, the characteristics of this genre are ideologically coded, reinforcing viewers' social roles as housewives whose obligations include protecting the family from health risks. Characteristics of this genre also help construct what Langer calls a "community at risk" story-type and what Altheide defines as the "fear narrative." |
| Idioma: | Inglés |
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