Título: Rural consumers’ adoption of CRM in a developing country context
Autores: Hasan, Rajibul, Md.
Rahman, Mizan
Khan, Mehedi M.
Fecha: 2013-11-11
2013-11-11
2013-09-25
Publicador: Anglia Ruskin University
Fuente:
Tipo: Book
Tema: CRM
technology innovation and entrepreneurship
international marketing
Bangladesh
Descripción: This paper illustrates how understanding consumer preferences through market research may enhance CRM adoption among the rural customers of a developing country like Bangladesh. It presents the case of Community Information Centre (CIC) established by Grameenphone, a company owned by Telenor, the Norwegian telecommunications company and Grameen Bank, the Nobel prize winning micro credit organisation in the rural settings of Bangladesh. The paper shows that CIC is an innovative way of building and maintaining customer relationships and technological interface with the financially constrained consumers in a poor developing economy like Bangladesh.
Idioma: Inglés

Artículos similares:

Crowding under scotopic conditions por Simunovic, Matthew P.,Calver, Richard I.
Factors affecting group spread within wild mixed-species troops of saddleback and mustached tamarins por Smith, Andrew C.,Buchanan-Smith, Hannah M.,Surridge, Alison K.,Mundy, Nicholas I.
Development of a harmonised method for the profiling of amphetamines: I. Synthesis of standards and compilation of analytical data por Aalberg, Laura,Andersson, Kjell,Bertler, Christina,Borén, Hans,Cole, Michael D.,Dahlén, Johan,Finnon, Yvonne,Huizer, Henk,Jalava, Kaisa,Kaa, Elisabet,Lock, Eric,Lopes, Alvaro,Poortman-van der Meer, Anneke,Sippola, Erkki
Development of a harmonised method for the profiling of amphetamines: II. Stability of impurities in organic solvents por Aalberg, Laura,Andersson, Kjell,Bertler, Christina,Cole, Michael D.,Finnon, Yvonne,Huizer, Henk,Jalava, Kaisa,Kaa, Elisabet,Lock, Eric,Lopes, Alvaro,Poortman-van der Meer, Anneke,Sippola, Erkki,Dahlén, Johan
Peripheral refraction for distance and near vision in emmetropes and myopes por Calver, Richard I.,Radhakrishnan, Hema,Osuobeni, Ebi P.,O'Leary, Daniel J.
Development of a harmonised method for the profiling of amphetamines: III. Development of the gas chromatographic method por Andersson, Kjell,Jalava, Kaisa,Lock, Eric,Finnon, Yvonne,Huizer, Henk,Kaa, Elisabet,Lopes, Alvaro,Poortman-van der Meer, Anneke,Cole, Michael D.,Dahlén, Johan,Sippola, Erkki
Effect of positive and negative defocus on contrast sensitivity in myopes and non-myopes por Radhakrishnan, Hema,Pardhan, Shahina,Calver, Richard I.,O'Leary, Daniel J.
10 
Development of a harmonised method for the profiling of amphetamines: IV. Optimisation of sample preparation por Andersson, Kjell,Jalava, Kaisa,Lock, Eric,Huizer, Henk,Kaa, Elisabet,Lopes, Alvaro,Poortman-van der Meer, Anneke,Cole, Michael D.,Dahlén, Johan,Sippola, Erkki