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Recurso libre

How to Do Things with Brands: Uses of National Identity
Aronczyk, Melissa M.; New York University

Formato:	info:eu-repo/semantics/article, research-article, info:eu-repo/semantics/publishedVersion
Enlaces:	Descripción completa.
Fecha:	2009-06-11
Recurso:	Canadian Journal of Comumunication

Recurso libre

Branding Beef: Marketing, Food Safety, and the Governance of Risk
Blue, Gwendolyn; University of Calgary

Formato:	info:eu-repo/semantics/article, research-article, info:eu-repo/semantics/publishedVersion
Enlaces:	Abstract: This article situates brand-based marketing within broader processes of risk communication. Over the past few decades, branding has become more pronounced in the Canadian beef industry, due in large part to structural changes that have placed greater emphasis on…
Fecha:	2009-06-11
Recurso:	Canadian Journal of Comumunication