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Branding Beef: Marketing, Food Safety, and the Governance of Risk
Blue, Gwendolyn; University of Calgary
| Formato: |
info:eu-repo/semantics/article, research-article, info:eu-repo/semantics/publishedVersion |
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Abstract: This article situates brand-based marketing within broader processes of risk communication. Over the past few decades, branding has become more pronounced in the Canadian beef industry, due in large part to structural changes that have placed greater emphasis on…
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| Fecha: |
2009-06-11 |
| Recurso: |
Canadian Journal of Comumunication |
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