The existing literature has confessed that children have an influence on parent's buying decisions for a wide range of products. This study is based on survey approach and aims to examine the impact of children on parent's buying decisions regarding…

This paper deals with the application of quantifying lean manufacturing and its effectiveness in Japanese  automobile industry. Case studies were carried out on Japanese automobile industry on the application of lean production, regarding the Japanese approach to the Supply Chain…

Purpose: The purpose of this study is to identify the potential factors that cause stress, and how they affect the job performance of employees in banking sector of Pakistan. Design/Methodology: In this study a survey has been conducted with the…

The present study examined the Influence of Youth's general perception towards use of sex appeal in advertisements on effectiveness of Advertisements using varying degree of intimacy between couple images as a tool for promotion. General Linear Model MANOVA was applied…

The purpose of the study is to analyse the challenges facing banks in managing credit in Zimbabwe in the wake of the multicurrency regime that was introduced in the year 2009. The study is relevant considering that banks have an…

The main purpose of this paper is to discuss the Philosophical concept of Collaborative Strategic Reading (CSR), in regard with its rationale and operational context of teaching reading. It also discusses a number of researches that have been done in…

Money laundering is the process by which large amount of illegally obtained money, from drug trafficking, terrorist activity or other serious crimes, is given the appearance of having originated from the Legitimate source. Money laundering has an adverse impact on…

It has been suggested that organizational citizenship behaviour (OCB) has an important impact on individual, group, and organizational outcomes. Because of its crucial role in facilitating performance and effectiveness, OCB has been investigated from various perspectives. However, very little attention…

External reserves which are variously called International Reserves, Foreign Reserve or Foreign Exchange Reserves. In recent years, issues related to the management of external reserves have gained prominence, and reserves management practices have evolved rapidly. Effective management of foreign exchange…

Over the years, learning has been seen as an active and rewarding aspect of peoples' personal and collective experiences. Learning is a feature of all human activities and defines humanity. As the business environment continually changes, organisations increasingly need innovative…