Academics undertake different roles in the university, some of them more preferently than others. Suchs roles manifest themselves as languages and rethorics, sometimes non compatible and irreconcilable. My aim is to encourage the reader (allegedly an academic him/herself) to blend…

The number of businesses whose activities are based on immaterial assets is growing very rapidly, which demands new ways of evaluating the economic relevance of intangible assets. The aim of this study is precisely to examine the Basketball World Cup…