The current study defines the effect of services provided by the insurers and its role in building customer attitude. Every business these days of cut throat competition need to focus on their customer to maintain themselves in the market. Moreover…

Today marketers are much interested in finding factors influencing attitude towards advertising. Past researches suggest that individuals use advertisement for three basis purposes viz. information seeking, entertainment, social expression and may influence attitude towards advertising. This research investigates the influence…

In the day to day business operations of the industry depend on the technology advancements, because of heavy competition between the industries such as manufacturing, sales, software development, etc. Hence a complete control is required for these business processes. This…

Ethnography is an in-depth study. In social science it has played a great role for understanding of human actions. Human reality is likely to be seen through ethnographic measurement. Human society is enlightened under the study of ethnography. It is…

This paper is an attempt to study the two stage flow shop scheduling problem in which the processing time and independent set up times of the jobs are associated with probabilities to minimize the rental cost under restrictive rental policy…

Service quality is becoming more crucial for banks to maintain their market shares. This study tries to identify the perception of customers of banks through the relationship of five factors along with the demographic characteristics of customers. A total of…

The purpose of this study is to examine the relationship of Strategic Human Resource Management (SHRM) practices with organizational performance. The data for this study is collected through verified structured questionnaire from sample of 120 banks of Bahawalpur district (Pakistan).…

Entrepreneurs and entrepreneurship are significantly correlated with the economic development of a country. Entrepreneurs cannot easily succeed in doing successful business venture without facing risk that arises from internal and external conditions. So, the present study has been undertaken in…

Television advertising plays an important role on changing the consumer behavior and also provides new patterns for purchasing or using any type of goods and services. It is the most convenient way to reach the female consumers because they are…

Purpose- The purpose of this paper is to identify the factors that effects employee motivation and examining the relationship between organizational effectiveness and employee motivation. Approach- A model was designed based on the literature, linking factors of employee motivation with…