Purpose: The purpose of the paper is to explore the entry modes of EU firms setting up operations in Vietnam. Design/methodology/approach: we use a case study approach on Haymarket, Cadbury, Creative Education, Fairchild, Aventis and Artemisinin and Farming International using…

This paper attempts to analyze the relation among gold prices and other macroeconomic and financial variables and addresses the question whether gold is a safe haven or a hedge for investors. The study investigates the relationship by using an econometric…

This paper aims to reveal the eventual impacts of European Union (EU) membership process and other conventional factors on the city-size distribution of a candidate country (Turkey). I can state main results as follows: Analyzing from different estimation methods the…

Grouping may be an obstacle itself or it may have to be improved to extract better information out of a data stream. Finding trends and dividing a population into parts may be crucial for analyses. This paper offers a modified…

In this study the relation between the economic growth and the construction industry has been tackled. While the growth the rate of the construction industry in the developing countries is more than the GDP growth rate, it is detected that…

The literature on regime change in the MENA region had claimed the occurrence of political liberalization and democratization during the 1990s, foreseeing a transition from the dominant authoritarianism in the region to politically more liberal regimes. These analyses neglect the…

China’s automotive industry has developed dramatically in recent years as more and more major multinational corporations (MNCs) in this industry began to invest in China.  Most of these investments have developed in the form of joint-ventures with Chinese state owned…

This paper discusses the entry of Hershey’s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, market demographics and target…

Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement…