Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

Cuestionario empleado en el estudio sobre uso, conocimiento y percepción de Internet en la vida cotidiana de los estudiantes; este cuestionario ha sido empleado con alumnos con diferentes perfiles (edad y estudios) y de diferentes países., Questionnaire used in the…

El proyecto KNOW pretende añadir significado, conocimiento y razonamiento a las tecnologías actuales de Procesamiento del Lenguaje Natural., The KNOW project aims to add meaning, knowledge and reasoning to current Natural Language Processing technologies., TIN2006-15049-C03.

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

In Spain, the political efforts to eliminate the gender gap in the labour market have crystallised with the enactment of the Law 3/2007, 22 March on effective equality between women and men. However, despite the inclusion of gender issues in…

La Gramática del Papel y la Referencia es una teoría funcional del lenguaje que permite la representación de un texto de entrada en términos de su estructura lógica. Con el fin de ir más allá de la gramática nuclear, el…

The study of Chinese multinationals (MNEs) is becoming one of the most promising research topics in the international business literature. After outlining the distinctive characteristics of the internationalization process of Chinese MNEs, this chapter analyzes the influence of various host…

Unlike traditional approaches, new communicative trends disregard the role of word-formation mechanisms. They tend to focus on syntax and/or vocabulary without analyzing the mechanisms involved in the creation of lexical items. In this paper, based on the analysis of the…

Foreign direct investment (FDI) ownership decision is one of the most researched topics in the international business literature. However, little is known about the extent to which this knowledge can be applied to emerging-economy multinationals. Building on the institutional, transaction…