In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

Director: Mantilla, Aníbal, La lengua azul es una enfermedad infecciosa producida por un vi rus de la familia reoviridae género orbivirus que afecta a los ovinos y otros rumiantes. Es transmitido por mosquitos pertenecientes al género Culicoides, es en este…

Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

Tenemos que huir de la falsa dicotomía entre procedimiento y espontaneidad porque esta es artificial. Un buen vendedor no es el que ejecuta procedimientos es el que se hace pasando por las distintas etapas respecto al procedimiento hasta dominarlo, de…

Algunas aplicaciones del procesamiento del lenguaje natural, p.ej. la traducción
automática, requieren una base de conocimiento provista de representaciones conceptuales que
puedan reflejar la estructura del sistema cognitivo del ser humano. En cambio, tareas como la
indización automática o la…