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Consumer Ethnocentricity within the Environment of Economic Crisis, Vartotojo etnocentriškumas ekonominės krizės aplinkoje
Kreckova, Zuzana; University of Economics - Odehnalova, Jitka; University of Economics - Reardon, James; University of Northern Colorado
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The purpose of this study is to examine consumer tendencies within the economic crisis, to examine consumer ethnocentrism (CE) among CEE consumers and its character and influence on buying domestic and foreign products. Based on broad existing theoretical and empirical…
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2012-06-22 |
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Engineering Economics |
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