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Drivers of Bank Loyalty among Students in Nigeria: Positing the 12-Point Student Customer Bank Loyalty Index Model Ukenna, Steve; Godrey Okoye University - Olise, Moses C.; Department of Marketing, Nnamdi Azikiwe University, Anambra, Nigeria - Chibuike, Victoria C.; Department of Technology and Vocational Education, Enugu State University of Science and Technology, Enugu, Nigeria - Anionwu, Carol; Department of Business Management, Cross River University of Technology, Cross River State, Nigeria - Igwe, Nick N.; Department of Business Management, Godfrey Okoye University, Enugu, Nigeria - Okoli, Ifeanyi E.; Madonna University, Okija, Anambra State, Nigeria
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