In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

Within the context of globalisation, the diversification of learning contexts and the implementation of national and transnational policy measures concerning teacher education, teaching competences and lifelong learning, teacher identity has emerged as being problematic and paradoxical. Drawing on recent research…

In this work we present a method to calculate the spectrum of the fundamental primaries of a digital camera from the experimental knowledge of its spectral sensitivities. The color triangle of the camera, linked to the chromaticities of its primaries,…

An important tool for teaching is used at University of Alicante: the virtual campus. We think that information and communication technologies can help us to improve our teaching. Last year, we prepared some materials for our students and checked whether…

Purpose – Faced with increasing environmental problems, traditional methods for transmitting information regarding corporate environmental actions are insufficient. Accordingly, the purpose of this paper is to suggest the environmental capital report, the knowledge map and the balanced scorecard as alternative…

Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of hotels located in the province of Alicante (Spain); and to inform hotel managers about how some key strategic variables (size, type of hotel management,…

In this work we present a reactive autonomous robot navigation system based only on omnidirectional vision. It does not rely on any prior knowledge about the environment apart from assuming a structured one, like indoor corridors or outdoor avenues. The…

Purpose – The idea that knowledge management can be a potential source of competitive advantage has gained strength in the last few years. However, a number of business actions are needed to generate an appropriate environment and infrastructure for knowledge…

Social knowledge is one of the key aspects of MAS in order to face complex problems in dynamical environments. However, it is usually incorporated without specific support on behalf of the platform and that does not let agents take all…

A concept of pedagogical process knowledge (PPK) is introduced to partner pedagogical content knowledge (PCK). This concept arises from observing the learning of teachers engaged in a course supporting them in introducing more inquiry-based methods into their practice. This course…