In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

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Within the context of globalisation, the diversification of learning contexts and the implementation of national and transnational policy measures concerning teacher education, teaching competences and lifelong learning, teacher identity has emerged as being problematic and paradoxical. Drawing on recent research…

Enfermería, profesión especializada en los
cuidados a personas, se enfrenta en estos
momentos al hecho de tener que prestar cuidados
a personas de otras culturas. A veces son
percibidas sólo con aspectos negativos y muchas
veces sin ser conscientes de…

In this work we present a method to calculate the spectrum of the fundamental primaries of a digital camera from the experimental knowledge of its spectral sensitivities. The color triangle of the camera, linked to the chromaticities of its primaries,…

La presencia de un sistema ideológico de creencias y expectativas previas influye y puede modificar en la adopción de otras estrategias o acciones dentro del proceso de salud/enfermedad /atención. Esta situación adquiere características especiales dentro del núcleo de la relación…

An important tool for teaching is used at University of Alicante: the virtual campus. We think that information and communication technologies can help us to improve our teaching. Last year, we prepared some materials for our students and checked whether…

Purpose – Faced with increasing environmental problems, traditional methods for transmitting information regarding corporate environmental actions are insufficient. Accordingly, the purpose of this paper is to suggest the environmental capital report, the knowledge map and the balanced scorecard as alternative…

El artículo desarrolla la temática de identidad profesional del Trabajo Social a partir de abordar los conceptos de tradición, historia, sentido, experiencia. Señala la presencia de la heterogeneidad en dicha construcción. Incorpora la categoría “identidad de frontera”, clave para comprender…

Purpose – This study has a twofold purpose: to identify the competitive strategies and advantages of hotels located in the province of Alicante (Spain); and to inform hotel managers about how some key strategic variables (size, type of hotel management,…