In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

Purpose: The open innovation paradigm is an alternative and/or complementary way to knowledge management processes in its various stages, questioning the basic assumptions where some of the technological innovation strategies and processes are based on. The new logic of innovation…

Descripción completa.

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

El Coruña Corpus de documentos científicos será usado para el estudio
diacrónico del discurso científico en la mayoría de los niveles lingüísticos, contribuyendo
de esta forma al estudio del desarrollo histórico del inglés. El Coruña Corpus
Tool es un sistema…

In the information age, knowledge leads to profits, power and success. As an ancestor of data mining, machine learning has concerned itself with discovery of new knowledge on its own. This paper presents experiment results produced by genetic algorithms in…

Este libro conforma el primer volumen de la Serie Los Médicos en la Nueva España y como su antecesora, la de Los Cirujanos en la Nueva España, contribuye al conocimiento de los profesionales de la salud durante esta etapa de…