Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

Purpose: The open innovation paradigm is an alternative and/or complementary way to knowledge management processes in its various stages, questioning the basic assumptions where some of the technological innovation strategies and processes are based on. The new logic of innovation…

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In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

Purpose: The purpose of this work is to demonstrate the existence of a number of structural mechanisms that networks actors use to exert tacit power in the GMVNs. Design/methodology/approach: The analysis of the engine manufacturing aeronautical industry based on a…

This paper presents the application of a real environment, a cyberjournal in the activities of students in Advertising and Public Relations at the University of Alicante, to develop powers and skills contained in the teaching guide for the subject Communication…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

El artículo trata sobre el uso de información lingüística en la Desambiguación Semántica Automática (DSA). Proponemos un método de DSA basado en conocimiento y no supervisado, que requiere sólo un corpus amplio, previamente etiquetado a nivel morfológico, y muy poco…

Cette thèse traite de la supposée perte de culture politique et citoyenne que connaît le Chili de la période post-dictature. Bien qu’une telle perte soit généralement considérée comme une évidence, nous évaluons dans quelle mesure celle-ci est bien réelle en…

This work presents the main theories and models formulated with the purpose of offering a global overview on the acquisition of knowledge and skills involved in the initial development of expert competence. Setting from this background, we developed an empirical…