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REFLECTIONS ON BLUE OCEAN STRATEGY: A COMPARISON WITH ANSOFF’S, PORTER’S, AND HAX AND WILDE’S STRATEGIES, REFLEXÕES SOBRE A ESTRATÉGIA DO OCEANO AZUL: UMA COMPARAÇÃO COM AS ESTRATÉGIAS DE ANSOFF, PORTER E HAX & WILDE DOI:10.7444/fsrj.v2i2.51
Jussani, Ailton Conde; Universidade de São Paulo - Krakauer, Patricia Viveiros de Castro; Universidade de São Paulo - Polo, Edison Fernandes; Universidade de São Paulo
Formato: |
info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion, Artigo Avaliado pelos Pares |
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![](http://science-h.com/sh/assets/temas/umad/img/tema/globe.png)
Within the context of the globalized environment, competitiveness has become a critical issue for business. The use of research to inform strategic decisions is thus important for firms on the path to competitiveness, regardless of their market of operation. This…
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Fecha: |
2010-11-20 |
Recurso: |
Future studies research journal: trend and strategies |
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