In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

Unlike traditional approaches, new communicative trends disregard the role of word-formation mechanisms. They tend to focus on syntax and/or vocabulary without analyzing the mechanisms involved in the creation of lexical items. In this paper, based on the analysis of the…

Background: The objectives of this study were to examine experts’ views on: (1) public beliefs about food safety and food risk messages; (2) public concerns regarding food issues; (3) the role of food experts in risk communication. Methods: A web-based…

Entre el método clásico y simbólico de desambiguación de sentidos (WSD) que utiliza representaciones semánticas profundas de oraciones y textos, y el método estadístico que utiliza información relativa a la co-ocurrencia de palabras, existe una tendencia reciente a usar métodos…

This research presents the explanatory model of the process of reconstruction of the ʺsocial problemʺ of Intimate Partner Violence (I.P.V) in Spain during last five years, with special attention to the role of media in this process. Using a content…

Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis…

In Spain, with the recent adoption of the law of effective equality between women and men, one of the social responsibility policies recommended is to achieve their equal promotion in the different professional groups and categories. This policy would be…

Este trabajo estudia tres libros publicados en los años ochenta, Khul-Khaal,
Doing Daily Battle y Both Right and Left Handed. Sus subtítulos, Five Egyptian Women
Tell Their Stories, Interviews with Moroccan Women and Arab Women Talk About Their
Lives respectivamente,…