This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

Director: Mantilla, Aníbal, La lengua azul es una enfermedad infecciosa producida por un vi rus de la familia reoviridae género orbivirus que afecta a los ovinos y otros rumiantes. Es transmitido por mosquitos pertenecientes al género Culicoides, es en este…

Background. The balance of the benefits and risks of long term use of hormone replacement therapy (HRT) have been a matter of debate for decades. In Europe, HRT requires medical prescription and its advertising is only permitted when aimed at…

La Plata National University is making a great effort to support and encourage scientific, technologic and artistic research and innovation, maintaining its quality, as well as the development and knowledge transference that benefit society and generate new scientific, technologic and…

Organizational knowledge has always been an important subject, but in the last years this issue has acquired a greater importance, due to factors like the development of information technologies, scientific advances and global competition, among others. Knowledge management goes beyond…

In the last years the meaningful increment and application of knowledge management (KM) in diverse economic, social, cultural, organizational, technological and scientific areas, has given place to the generation of an important amount of models for the application and understanding…