This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and…

1. Literacy and ICT, 2. Creativity and literacy, 3. Situated activity systems, 4. Characteristics of the study, 5. Analytical framework, 6. Communicative events, 7. Analysis, 8. Creativity in communication, 9. Conclusion

El presente trabajo es una investigación sobre la adecuación del material empleado en las actividades de autoaprendizaje y su valoración en la asunción de las competencias de la guía docente de Lenguaje Musical para el alumnado de la diplomatura de…

The article reveals economy competitiveness and knowledge-based economy questions and the basis of information and communication technologies influence on this.  Methods and competitiveness estimation are presented. The work contains the methods of competitiveness estimation; researching of competitiveness level, human development…

Although there is a general understanding of Montagu’s harrier migration routes and wintering areas, detailed information on the species’ migration is still lacking. However, improvements in satellite tracking technology in recent years have enabled the study of medium-sized species by…

Business engineering process improvement is required because of the complexity of production and changing markets. Therefore, a multi-level-model is being developed by which it is possible to examine not only the enterprise level of the business processes, but also the…

To assess, analyse and control complex processes and phenomena, the knowledge of their inherent structure is needed. The structures describing it are hierarchical because there is a subordinating relationship between their elements and groups of elements. The formation of the…

The article examines the development possibilities of personal financial investments and the importance to induce those investments in Lithuania. The links between personal finance, financial assets and personal financial investments are analyzed. The development of Lithuanian stock market is reviewed…

The global transformations of the last decade of the twentieth century reflect a reality of diverse and complex processes and phenomena, as well as a variety of peoples and cultures living in different regions of the world. The understanding of…

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