In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

Decision making models for autonomous agents are recently receiving increased attention, particularly in the feld of intelligent robots. This work presents a Defeasible Logic Programming approach to decision making in an environment with single and multiple robots. We will show,…

In this paper, we present a novel model of an artificial immune system (AIS), based on the process that suffers the T-Cell. The proposed model is used for solving constrained (numerical) optimization problems. The model operates on three populations: Virgins,…

China’s growing economic importance has led to a significant increase in the volume of empirical research about business and management in this country during the last few years. This study reviews the 180 empirical papers focusing on the Chinese context…

Tenemos que huir de la falsa dicotomía entre procedimiento y espontaneidad porque esta es artificial. Un buen vendedor no es el que ejecuta procedimientos es el que se hace pasando por las distintas etapas respecto al procedimiento hasta dominarlo, de…

The link between quality management and environmental management systems and firm performance has traditionally been an important topic in the operations management literature. However, only few studies have jointly analysed these two management systems. In this respect, no conclusive results…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

Audiovisual Translation (AVT) has a scientific responsibility to develop analytical methodologies for the textual phenomenon of multimodality, and for the translation strategies associated with it. At the same time, it should aim to provide studies of universal accessibility with a…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…