In the last decade, advertising agency industry has experienced an enormous growth prompted by the structural and technological advances. According to The European Advertising and Media Forecast, from 1990 to 2000, in the assembly of the countries of the European…

Decision making models for autonomous agents are recently receiving increased attention, particularly in the feld of intelligent robots. This work presents a Defeasible Logic Programming approach to decision making in an environment with single and multiple robots. We will show,…

In this paper, we present a novel model of an artificial immune system (AIS), based on the process that suffers the T-Cell. The proposed model is used for solving constrained (numerical) optimization problems. The model operates on three populations: Virgins,…

China’s growing economic importance has led to a significant increase in the volume of empirical research about business and management in this country during the last few years. This study reviews the 180 empirical papers focusing on the Chinese context…

The growth of China’s outbound tourism is a source of both threats and opportunities for European countries. Therefore, European tourism institutions and companies should focus their attention on this emerging market. The objective of this paper is to analyze the…

This paper introduces the development of an infrastructure to study highly complex systems of Ambient Intelligence (AmI) which involve a large number of users. The key ideas about the development of a multi-agent based simulation (MABS) for such purposes, Ubik,…

During the last years, mass media have centred on health and illness information more than ever before and stories about health risks fill up newspapers, magazines, TV programmes and internet sites. Recently, much of these informations are focused on emergent…

Tenemos que huir de la falsa dicotomía entre procedimiento y espontaneidad porque esta es artificial. Un buen vendedor no es el que ejecuta procedimientos es el que se hace pasando por las distintas etapas respecto al procedimiento hasta dominarlo, de…

This presentation tries to highlight the need to apply virtual communication tools in university learning, putting as an example the use of Blogs in the subject of Communication and Labor market. Communication and Labor market is a subject whose aim…

Director: Mantilla, Aníbal, La lengua azul es una enfermedad infecciosa producida por un vi rus de la familia reoviridae género orbivirus que afecta a los ovinos y otros rumiantes. Es transmitido por mosquitos pertenecientes al género Culicoides, es en este…