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Título: Les effets d'un programme d'information nutritionnelle sur le contenu du panier de provisions /
Autores: Laurendeau, Hélène
Fecha: 1991
Publicador: McGill University
Fuente: Ver documento
Tipo: Electronic Thesis or Dissertation
Tema: Business Administration, Marketing.
Health Sciences, Nutrition.
Health Sciences, Public Health.
Descripción: In 1988, an important Quebec chain of supermarkets organized and sponsored a campaign to promote healthy eating habits and regular physical activity. Six comprehensive articles were published weekly in a free flyer. The hypothesis underlying this study is that the program changes the buying habits of customers, as reflected by the content of their grocery carts. Data were collected at four points in time in one supermarket. Four independent samples of customers (N = 465) answered a brief questionnaire and the descriptive sales slip was used to analyze the food items in their shopping carts. The major dependent variables were the portions of various food groups, and fiber and lipid densities per dollar. Results show that, over time, customers lowered the lipid content and increased the fiber content of their purchases. This suggests that the food industry can play an effective role in improving the well-being of their clients.
Idioma: fr