| Título: | Fostering Global Perspectives in Undergraduate Marketing Students- A Kazakhstani/Canadian Collaboration |
| Autores: |
Freeman, Ina; Université de La Rochelle Knight, Peter |
| Fecha: | 2007-08-30 |
| Publicador: | Canadian Journal of Higher Education |
| Fuente: |
 |
| Tipo: | research-article |
| Tema: | No aplica |
| Descripción: | “Globals” can cross cultural and national boundaries to effectively conduct business in most or all parts of the globe and are viewed as the business leaders of tomorrow (Bird & Stevens, 2003). Utilizing a double-loop learning approach (Argyris, 1976), a transcontinental e-mail exchange project between undergraduate marketing students from very disparate cultures facilitated “frame-breaking” learning about global business. Although not without problems, this project appeared to clearly foster a greater cultural sensitivity and a desire to learn about global business among students. In this paper, the instructors who designed the project refl ect on the value of this innovation for management educators.Certaines personnes – ici appelées “Globals” – ont la capacité de traverser les frontières culturelles et nationales pour faire des affaires de par le monde. Ces « Globals » sont considérées comme les leaders du monde des affaires de demain (Bird et Stevens, 2003). Cet article rapporte les résultats d’un projet d’échange transcontinental par courrier électronique entre étudiants universitaires de premier cycle en marketing issus de cultures très différentes. Utilisant une approche d’apprentissage en double boucle, cet échange a permis de rompre avec les préconceptions relatives aux relations d’affaires à l’échelle internationale. Bien qu’il ne se soit pas réalisé sans diffi cultés, ce projet semble avoir stimulé, chez celles et ceux qui y ont participé, une plus grande sensibilité culturelle et un désir d’en apprendre davantage sur les affaires dans une perspective internationale. Les concepteurs de ce projet réfl échissent ici sur la valeur de cette innovation pour l’enseignement de la gestion. |
| Idioma: | Inglés |
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