| Título: | Communicating culture: a reinforcement process model |
| Autores: |
Claver Cortés, Enrique Llopis Taverner, Juan Gascó Gascó, José Luis |
| Fecha: |
2011-05-16 2011-05-16 1998 1998 |
| Publicador: | RUA Docencia |
| Fuente: |
 |
| Tipo: | info:eu-repo/semantics/article |
| Tema: |
Corporate culture Communications Organización de Empresas |
| Descripción: | In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a minor or a fundamental one. Then, we define “communication in corporate culture”, as the foundation of the communication-culture system. Building on this idea, we suggest a model for organizational reinforcement. Finally, we define the basic patterns in order to strengthen and reinforce the proposed cycle. |
| Idioma: | Inglés |
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