| Título: | A formal approach to test commercial strategies: comparative study using multiagent-based techniques |
| Autores: |
Castillo Ossa, Luis Fernando González Bedia, Manuel Uribe Hurtado, Ana Lorena Isaza, Gustavo |
| Fecha: |
2009-11-19 2009-11-19 2009-09 |
| Publicador: | RUA Docencia |
| Fuente: |
 |
| Tipo: | info:eu-repo/semantics/article |
| Tema: |
Socio-Configuration Multiagent systems Agent-based social simulation Ciencia de la Computación e Inteligencia Artificial |
| Descripción: | This paper presents a multiagent recommendation system (RecMAS) able to coordinate the interactions between a user agent (AgUser) and a set of commercial agents (AgComs). It provides a useful service for monitoring changes in the AgUser’s beliefs and decisions based on two parameters: (i) the strength of its own beliefs and (ii) the strength of the AgComs’ suggestions. The system was used to test several commercial activities in a shopping centre where the AgComs provided information to an AgUser operating in a wireless device (PDA, mobile phone, etc.) used by the client. The AgUser received messages adapted to the preferences of the client. Using a theoretical model and a set of simulation experiments, several commercial strategies were obtained. This paper concludes with a presentation of a prototype in a real shopping centre. |
| Idioma: | Inglés |
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