Essential to an audience driven website design philosophy is the organization of information and functionality according to the requirements of the different audience classes. However, at design time, it is often difficult to correctly assess the different needs and requirements…

Most current web engineering approaches don’t have clear criteria for personalization, nor a clear strategy that designers can use to classify users and formulate a personalization strategy for the web site at design time. In this paper, we present a…

Personalization of web sites has become an important issue in web modeling methods. Many of these methods use similar approaches to specify personalization. However even with similar (personalization) requirements the resulting implementations differ. The consequence is that we cannot reuse…