This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and…

Recent work on the application of relevance theory to humorous speech-acts (jokes) defines these as being characterised by an increased demand in processing effort for the attainment of maximum contextual effects. This increase, however, is limited to the resolution of…

Novelty is a concept of great importance in the writing of a research paper, given that the author has to persuade the audience of the news value of the reported research, which makes it worth publishing. In this paper I…

Photopolymers are studied as holographic recording materials for recording computer-generated phase holograms. The recording was performed using a holographic copying process, in which the master is produced by means of a high resolution graphic device. To our knowledge it is…