Professor of Psychology at the University of Delhi (North Campus) Dr. Ashok Nagpal with his mentor Dr. Sudhir Kakar made pioneering efforts in developing psychology into a culturally sensitive and socially relevant discipline. Using psychoanalysis as a model they sought…

11-16 July 2010 Melbourne, Australia ICAP 2010 will be the first International Association of Applied Psychology (IAAP) Congress to be held in the Southern Hemisphere and the Australian Psychological Society (APS) is delighted to be hosting this prestigious, global event.…

It is a fact that mood-state knowledge is of particular relevance for the understanding of consumer behavior. The belief that it may be affected by the content of marketing communication and the context in which these communications appear was the…